![Nielsen on Twitter: "NEW: Streaming surpassed cable for the first time ever with 34.8% share of U.S. TV viewership in July. 🚨 Find out what caused the shift in our new edition Nielsen on Twitter: "NEW: Streaming surpassed cable for the first time ever with 34.8% share of U.S. TV viewership in July. 🚨 Find out what caused the shift in our new edition](https://pbs.twimg.com/media/FacSqvaXkAY8k4f.jpg)
Nielsen on Twitter: "NEW: Streaming surpassed cable for the first time ever with 34.8% share of U.S. TV viewership in July. 🚨 Find out what caused the shift in our new edition
![App Economy Insights on Twitter: "Share of US TV Time (Nielsen) - 5/2022: 37% Cable 32% Streaming 24% Broadcast 7% Other (including gaming) Streaming (32% total): 7% Netflix $NFLX 7% YouTube $GOOG App Economy Insights on Twitter: "Share of US TV Time (Nielsen) - 5/2022: 37% Cable 32% Streaming 24% Broadcast 7% Other (including gaming) Streaming (32% total): 7% Netflix $NFLX 7% YouTube $GOOG](https://pbs.twimg.com/media/FV24991XkAAZvTA.jpg)
App Economy Insights on Twitter: "Share of US TV Time (Nielsen) - 5/2022: 37% Cable 32% Streaming 24% Broadcast 7% Other (including gaming) Streaming (32% total): 7% Netflix $NFLX 7% YouTube $GOOG
![Streaming Consumption Rises In U.S. Markets with Early Stay-at-Home Orders During COVID-19 | Nielsen Streaming Consumption Rises In U.S. Markets with Early Stay-at-Home Orders During COVID-19 | Nielsen](https://www.nielsen.com/wp-content/uploads/sites/2/2020/04/local-us-tv-streaming-internet-connected-device.png?w=849)