![Sports Direct: it's all about discounts, but are they what they seem? | Frasers Group | The Guardian Sports Direct: it's all about discounts, but are they what they seem? | Frasers Group | The Guardian](https://i.guim.co.uk/img/media/9e10e994c6d1db325da31eb28b2e30c9c846ff17/0_17_3648_2188/master/3648.jpg?width=465&quality=85&dpr=1&s=none)
Sports Direct: it's all about discounts, but are they what they seem? | Frasers Group | The Guardian
![Inside huge new Sports Direct store with 'bra studio, putting green and customisation zone' - Birmingham Live Inside huge new Sports Direct store with 'bra studio, putting green and customisation zone' - Birmingham Live](https://i2-prod.birminghammail.co.uk/incoming/article23877216.ece/ALTERNATES/s615b/0_Sports-Direct_Birmingham4.jpg)
Inside huge new Sports Direct store with 'bra studio, putting green and customisation zone' - Birmingham Live
![Major boost for Beverley as new Sports Direct and USC store opens at Flemingate this week - Hull Live Major boost for Beverley as new Sports Direct and USC store opens at Flemingate this week - Hull Live](https://i2-prod.hulldailymail.co.uk/incoming/article5765470.ece/ALTERNATES/s615b/0_Sports-Direct-USC-2.jpg)
Major boost for Beverley as new Sports Direct and USC store opens at Flemingate this week - Hull Live
![Sports Direct reopens flagship Oxford St store after £10 million tech makeover complete with holograms - MyLondon Sports Direct reopens flagship Oxford St store after £10 million tech makeover complete with holograms - MyLondon](https://i2-prod.mylondon.news/whats-on/shopping/article20856919.ece/ALTERNATES/s615/0_Sports-Direct-Oxford-Street3-resized.jpg)
Sports Direct reopens flagship Oxford St store after £10 million tech makeover complete with holograms - MyLondon
![Sports Direct bosses to face MPs over workers' treatment at USC warehouse | The Independent | The Independent Sports Direct bosses to face MPs over workers' treatment at USC warehouse | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2014/09/10/23/web-sports-direct-pa.jpg)
Sports Direct bosses to face MPs over workers' treatment at USC warehouse | The Independent | The Independent
![Sports Direct 'did not treat workers like human beings', MP's find | London Evening Standard | Evening Standard Sports Direct 'did not treat workers like human beings', MP's find | London Evening Standard | Evening Standard](https://static.standard.co.uk/s3fs-public/thumbnails/image/2016/07/07/10/mikeashley-sportsdirect-store.jpg?width=1200&height=1200&fit=crop)
Sports Direct 'did not treat workers like human beings', MP's find | London Evening Standard | Evening Standard
![I went to JD Sports, adidas and Sports Direct to see if I could buy some decent trainers for £10' - MyLondon I went to JD Sports, adidas and Sports Direct to see if I could buy some decent trainers for £10' - MyLondon](https://i2-prod.mylondon.news/incoming/article26011093.ece/ALTERNATES/s615/0_IMG_7435jpeg.jpg)
I went to JD Sports, adidas and Sports Direct to see if I could buy some decent trainers for £10' - MyLondon
![SPORTS DIRECT - 10 Photos & 24 Reviews - 38 S John Street, Liverpool, Merseyside, United Kingdom - Yelp SPORTS DIRECT - 10 Photos & 24 Reviews - 38 S John Street, Liverpool, Merseyside, United Kingdom - Yelp](https://s3-media0.fl.yelpcdn.com/bphoto/6bGtB1VdZhmSQXq9v9AJtQ/348s.jpg)
SPORTS DIRECT - 10 Photos & 24 Reviews - 38 S John Street, Liverpool, Merseyside, United Kingdom - Yelp
![Newcastle embarrassment with Sports Direct - owned by Mike Ashley - still plastered over stadium and on match line-up | The Sun Newcastle embarrassment with Sports Direct - owned by Mike Ashley - still plastered over stadium and on match line-up | The Sun](https://www.thesun.co.uk/wp-content/uploads/2021/10/SPORT-PREVIEW-Sports-Direct.jpg?strip=all&quality=100&w=1500&h=1000&crop=1)